American style logos

This designer has come up with ‘American-style logos’ for all 20 Serie A clubs



Every soccer crest embodies a team’s history, part of the reason why redesigns, like the one Manchester City recently undertook, become such noteworthy changes. The balance between old and new, or the choice to go in a completely different direction, can be captured by a few new artistic choices, for better or worse.

That weighty history can give innovative projects, like this one from Crowd Graphics, intrigue beyond the designs themselves. With an admiration for both Serie A’s history and American sports’ unique style, this Rome-based designer has reimagined the crests of Italy’s top flight clubs, giving a North American sports look to some of the most historic teams in world sports.

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