BPL logo change

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PIC: IF YOU THOUGHT THE NEW PREMIER LEAGUE LOGO WAS BAD, THE SHOULDER PATCHES ARE FAR WORSE

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Source: joe.co.uk

What are they thinking?

We appreciate that things need to change with the times, honestly we do. In this age of short attention spans and even shorter fashions, there is a requirement for brands to maintain fresh and never get staid.

That said, some things just work. Take for instance the patches that adorn Premier League shirts.

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