PIC: IF YOU THOUGHT THE NEW PREMIER LEAGUE LOGO WAS BAD, THE SHOULDER PATCHES ARE FAR WORSE
What are they thinking?
We appreciate that things need to change with the times, honestly we do. In this age of short attention spans and even shorter fashions, there is a requirement for brands to maintain fresh and never get staid.
That said, some things just work. Take for instance the patches that adorn Premier League shirts.